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Iconic Toys R Us to Open Megastore in American Dream this Month

Iconic Toys R Us to Open Megastore in American Dream this Month

Nostalgia meets contemporary as the iconic Toys R Us makes a comeback at the American Dream mall in NJ


Parents can now share their childhood memories of visiting Toys R Us with their own kids as the toy megastore makes a return to the metro area this holiday season. The toy retailer’s parent company, WHP Global, announced recently that it will open a flagship 20,000-square-foot, two-level Toys R Us store in the American Dream mall, located in Bergen County, NJ. The company designed the store to make it reminiscent of what customers once knew, with aisles upon aisles of popular toys for kids of all ages.

What to Expect at the New Toys R Us Megastore at American Dream in NJ

It's not all about nostalgia, though. The toy store will be updated with lots of modern retail experiences for kids and adults, including:

  • A huge two-story slide for kids to use
  • An ice cream parlor 
  • Geoffrey’s Cafe 

“American Dream is a world-class destination with one-of-a-kind experiences and first-to-market entertainment/retail concepts, designed to delight a multi-generational audience,” said Don Ghermezian, CEO of American Dream. “Toys R Us sparks the same feeling of joy across multiple age groups. This powerful brand is the perfect addition to American Dream’s all-star lineup of entertainment properties and attractions. We’re thrilled to partner with WHP Global and Toys R Us to bring this project to life.

Opening in mid-December, the Toys R Us store at American Dream will mark the return of the first standalone store of the toy brand in the United States. It comes on the heels of Toys R Us opening its digital flagship store this year as part of a partnership with Macy’s and with more than 400 Toys R Us shop-in-shops slated to open inside Macy’s stores nationwide starting in 2022. 



Toys R Us closed its last two remaining stores in the United States in January of this year. Since then, it has been available only online for U.S. customers. 

What You Need to Know about Visiting Toys R Us at American Dream

Where is the new Toys R Us at American Dream located?

The new Toys R Us at American Dream is located at 1 American Dream Way, East Rutherford, NJ. Toys R Us will be located next to the Nickelodeon Universe Theme Park and DreamWorks Water Park. 

When will the new Toys R Us at American Dream open?

While there is no set date for the store's opening, Toys R Us at American Dream is slated to open in December. 

When are American Dream’s hours?

American Dream is open daily, 11am-9pm, though individual store hours can vary. Check the website for a complete schedule.  

What are American Dream's current COVID guidelines?

The mall recommends that all guests continue to wear face coverings while visiting American Dream. It adds that individuals who are not fully vaccinated should continue to wear a face covering and practice social distancing while visiting. 

For more information about the store's opening, visit toysrus.com or follow Toys R Us on Instagram or Facebook

Main image by Tavarius/shutterstock.com

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Author: Barbara Russo is a freelance writer who holds a bachelor's degree in communications from the City University of New York. She enjoys playing guitar, following current events, and hanging out with her pet rabbits. See More

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