Manhattan MomBiz: Sara Leand's Scrumptious Sweets
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The bakery I worked out of suggested that we share a table at the Fancy Food Show. I was fortunate to be one of 25 people to be invited to the "New Brands on the Shelf" program. I think the deadline was 48 hours away and it was shocking to find out that I even got in. USA Today wrote an article about the economic environment and mentioned me as being one of the successes in a tough environment. I also got a distributor from the show and the wholesale connection happened before the website was even up and running. I was fortunate that everything happened a lot more quickly than I had imagined it would.
What were some roadblocks or challenges along the way?
Meeting my own level of standards as production and distribution grow continues to be my biggest challenge. Baking one batch in your kitchen is much different than baking a thousand pounds and making sure every one tastes as good as the first.
What do you think was the biggest key to your success?
Surrounding myself with the right people and finding people that I enjoy working with and that feel as passionate about my product as I do.
What's the best part of your job?
I'm doing something I love and that I always wanted to do, and it's something that really puts smiles on people's faces.
What's one piece of advice you have for other mom entrepreneurs?
The most important thing is to know your product and own your passion.
How do you manage work/life balance?
I love doing this, but my daughter comes first. There are no "work hours" - it's 24 hours a day, but you choose the hours.
For more information about Sara Leand and the Sara Snacker Cookie Company, visit www.sarasnacker.com.