Macy's Thanksgiving Parade Balloon Inflation - Date: 11/21/12 Hours: 3-10pm Ages: All Address: 77th Street and 81st Street between Central Park West and Columbus Avenue - 212-494-4495 Upper West Side, NY 10024 macys.com/parade Description: It takes a lot of helium to keep the famous Macy's Thanksgiving Parade balloons afloat. Enjoy this opportunity to see the balloons grow, and get a 1st look at the parade balloons on Thanksgiving eve.