A new weight-loss initiative in Bergen County encourages active living with a health competition at SkinnyNewJersey.com.
Nearly two out of every three New Jersey residents older than 18 are either overweight or obesee, according to the Centers for Disease Control and Prevention’s most recent “State Nutrition, Physical Activity, and Obesity Profile,” In addition to the health effects on these individuals, this statistic presents a serious problem for the state of New Jersey by taxing the health care system upwards of $2.3 billion dollars a year.
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To address this problem, the state of New Jersey has established the Mayor’s Wellness Campaign, a comprehensive program designed to equip influential leaders with the tools to implement active-living initiatives within their own communities.
A highlight of the Mayor’s Wellness Campaign initiative is The Bergen Battle of the Bulge, sponsored by SkinnyNewJersey.com, a social network website designed to promote effective weight-loss strategies.
The Bergen Battle of the Bulge weight-loss initiative is a 10-week program that seeks to energize and encourage participants to successfully lose weight and become healthier by sharing their journey with friends and neighbors. The incentive began Jan. 15 and will run through March 31. Prizes, donated by local merchants, will be awarded to top “losers.”
During the competition, SkinnyNewJersey.com will donate 10 percent of the ad revenue from its sister publication, Skinny News, to the Hurricane Sandy Relief Foundation. As a further incentive to lose weight, all participants are encouraged to solicit sponsorship from their friends and family in pledging donations based on participant’s weight loss (e.g., $1-$20 per pound lost) to the fund.
To sponsor an activity during The Bergen Battle of the Bulge, visit SkinnyNewJersey.com or call 201-541-0757. For more information about the Mayor’s Wellness Campaign, visit mayorswellnesscampaign.org.
