New York, NY 10036
Description: On October 1st 2012, Brazilian public artist Bel Borba, along with acclaimed filmmakers Burt Sun and Andre Costantini, will premiere their new, site-specific work entitled Universal Pulse as part of the Times Square Moment: A Digital Gallery - the largest coordinated effort by the sign operators in Times Square to display synchronized, cutting-edge creative content at the same time every day. The piece is the first in the program's history to be created specifically for use on the Times Square screens, and it will run every night counting down the three minutes to midnight. The film is a central element in Borba’s creative journey to New York City this fall, where he intends to transform the City into his newest studio and make Times Square his base.
The Times Square Moment: A Digital Gallery is presented by the Times Square Advertising Coalition and Times Square Arts and features dynamic contemporary video works each month, with screenings every evening just before midnight.
For more information: TSAC: http://www.timessquareadcoalition.org/ “Times Square Moment: A Digital Gallery”: www.TimesSquareNYC.org/arts